| |
| |
|
Advertising Information |
| Home Page | Category Map | Category Home | Help |
|
Do Your Radio Ads Work?
Most small businesses don't have a high poweredadvertising agency to produce selling radiocommercials for them and end up with somethingakin to a high school play, or with the businessowner reading tired copy. The radio salesperson knows that by suggesting theowner be the star, visions of Dave from Wendys orthat guy with the talking dog who says "roll thatbeautiful bean footage" come to mind. Worse, most businesses don't have a plan tocoordinate all advertising to the same message.The newspaper ad says one thing, yellow pagesanother and the radio commercial is off in its ownworld. The radio ad person should know all about yourcampaign and image before leaving with the order.You should be promised a "proof" of your radioad before it goes on the air. There should be atleast two commercials, better four, selling thebenefits. Remember Tom Bodett and Motel 6? A great campaign.It was just Tom delivering solid copy about thebenefits of staying at the motel (and a littletwinkle music in the background). It won awards,put them on the map and raised occupancy rates andprofits. The company was gobbled up by the Accorchain (one of the biggest in the world) who havethe smarts to continue the same campaign. Whatdoes he say at the end of every commercial?Radio done right works! Maybe you can't get the local station to come upwith Tom Bodett quality but there is nothing wrongwith solid copy pitching benefits, benefitsbenefits. Answer the question WIIFM (Whats In ItFor Me). You don't have to be cute, use lamehumor, two voices or loud music to do that. BIG Mike's Tips for Better Radio Ads » Buy more than one station (ones that target yourcustomers, not ones you like) » Buy 24 or more ads per week on one and 24 adsthe following week on the other, alternate forfour weeks, take four weeks off and do it again. » Rotate two to four commercials, all with thesame overall theme and opening and closing linesand change the meat in the middle (they call 'emdonuts) » Don't let the radio person talk you into beingthe star. Remember, its not about you. There isno need to spend a bundle to have 3 friends say"I heard you on the radio" or "I saw your mug onthe billboard". That's not advertising. » Don't let some drama school dropout cook up aslice of life commercial by dragging thereceptionist into the studio to play a part.They never sell. Pick a plan and stick with it. Tell 'em to tradethe cutsey stuff for real substance. Coordinateyour radio with your other advertising and you canbenefit from the power of electronic word ofmouth, radio. For more about advertising get my article"Cable Ads 5 Bucks"Send a blank eMail to theMailTo:CableAds@BigIdeasGroup.com ©2005 BIG Mike McDaniel All Rights ReservedMike@BIGIdeasGroup.comBIG Mike is a Professional Speaker and SmallBusiness Consultant with over 30 years experience,http://BIGIdeasGroup.com Subscribe to "BIG Mike's BIG Ideas" NewsletterMailTo:subscribe-956603364@ezinedirector.net
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Online Advertising: 10 High Impact Psychological Triggers To Super-Charge Your Ad If you knew these 10 high impact insider's hidden psychological triggers and plug them into your Ad and website content,you can empower them and ignite a tornado of sales at your website.Read, understand and use them and burst open the floodgate of sales. Tips for Using Paid Advertising Quite a few business out there can't survive without some type of advertising and/or brand recognition, so advertising your business is one of the most important aspects in running certain types of business. It's also one of the most frequently asked questions for "how to". Understanding Internet Banner Advertising Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix. What the Newspaper Ad Person Won't Tell You Newspapers are considered the PRIMARY advertisingmedium by 99.4% of all retailers. How to Save Money by Making Your Own Sign In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc. The First UK Man To Become a Human Billboard an Interview Advertising on humans using tattoos is rapidly kind of freak niche that is definitely growing. It all started about two years ago (to the best of my knowledge) when a guy ran an ad on eBay offer his forehead as a billboard. Business Plan Appeal - Five Rules For Writing Attention Grabbing Headlines The success of a business plan stands or falls on its ability to get potential investors to take a moment to read it. Nothing works better for doing this than well-written headlines designed to interrupt and engage investors. Go Ahead Im Listening In today's fast paced environment, interaction with family and friends is often relegated to a few left over minutes here and there, leaving many people feeling isolated.Radio fills the gap. 7 Unique Ways To Get FREE Advertising 1. Give Testimonials When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial. Promote yourself on radio for free Unless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I'm aware of this, but who has the money? This a good and fair question. Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings. Not Another Calendar! - Choose Advertising Specialties That Sell As I was searching through a kitchen drawer the other day, I found dozens of pens, pencils, letter openers, sticky-note pads, oversized paper clips, rulers, dental floss, calendars, magnets, whatsits and thing-a-ma-bobs, each with the name of a business on the front. In looking through my "collection" I discovered some things I love and use and others that I can't imagine why I picked them up. Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out? Any idea? It's a question that more than a few Yellow Page advertisers ponder. If you are currently spending money every month to run an ad in your local directory, you don't want to wrestle with that question. Ten Ways To Sell Advertising Space Fast 1. Give your customers a discount when they spendover a certain dollar amount for ad space. Juice - Scam of the Decade or Opportunity of the Century If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn Ł27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLMers and all paying ISP subscribers or it is the biggest scam yet, bar none. 11 Ways To Make Your Business Cards Work For You 1. Spend money on decent quality business cards. Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business If you own a small business you should consider ways to promote yourself through public relations to compliment you advertising regiment and keeping your name out in the public and in front of your best customers. There are many ways to keep yourself visible on top of your typical advertising choices. Science of Advertising and How to Benefit From It It is very important to realize that persons buy from you. It is the mind at other end of the internet who will decide a sale from you. Create Your Dynamic Elevator Speech So, what's an elevator speech, and how do you get one?What Is It?An elevator speech is a short (15-30 second, 150 word) sound bite that succinctly and memorably introduces you. It spotlights your uniqueness. How to Write Ads that Increase Your Business I caught myself wracking my brain over what kind of article I should write for newspapers that would be useful to business people. It struck me that I was making a solid effort to get into the mind of my target market.
|
|
Category Home | Category Map | Contact Us | Home Page
Copyright © 2009-2010 ArticleFree.org. All Rights Reserved. Use of this website constitutes acceptance of the ArticleFree.org Privacy Policy and Terms of Service. |
